• DENZA all-electric vehicle shines at the 2015 Shanghai Auto Show
• DENZA combines Daimler’s renowned tradition and engineering expertise as a worldwide leader in safety technology and quality excellence with BYD’s leading battery technology.
• The CEO of the joint venture Yan Chen said “The DENZA EV has been welcomed by many families just a few months after its launch in Shanghai in 2014. We deliver the safest, most reliable, and most convenient electric vehicle to our Chinese customers.“
April 20, 2015, Shanghai – Following its debut at the 2013 Shanghai International Auto Show, the DENZA, an all-electric vehicle produced by Shenzhen BYD Daimler New Technology Co., Ltd., made its appearance at the 2015 auto show, showcasing its perfect combination of Daimler’s century of manufacturing experience and prowess and cutting-edge safety technology with BYD’s leading battery technology and services.
DENZA is dedicated to providing the best China-oriented EVs, turning E-moving into a reality. Yan Chen, the CEO of Shenzhen BYD Daimler Technology Co., Ltd., said the DENZA EV has been welcomed by many families just a few months after its launch in Shanghai in 2014. The E-mobility era has already begun.
DENZA has earned the praise of both first-time customers and business partners for providing superior quality. As a key aspect of the E-mobility blueprint, DENZA spares no effort taking on market and infrastructure challenges. DENZA is also striving for excellence, enhancing infrastructure, and expanding its sales network. DENZA’s plan in 2015 is to triple its market coverage. Beijing, Shanghai, and Shenzhen are still the top priorities for expansion. Sales operations started in Nanjing and Hangzhou in April, and similar operations are set to begin in Tianjin and Guangzhou later this year.
The central and local governments have been expanding their incentive policies for EVs, increasing the industry’s confidence. In Shanghai, a DENZA user can receive a subsidy from both the central and local governments, totaling a 30% discount. For example, while the initial price of the DENZA Lifestyle Edition is RMB 369,000, after the RMB 54,000 subsidy from the central government and the additional RMB 40,000 subsidy from the Shanghai municipal government, the price to consumers is reduced to RMB 275,000. Furthermore, each DENZA owner will receive a free license plate as well as a reduction and exemption in their vehicle purchase tax, totaling an additional RMB 23,500. In Beijing, in addition to the double subsidy and separate license plate lottery, all-electric sedans will be exempt from vehicle restrictions.
China has set a goal of having 500,000 new energy vehicles on the road by 2015, and Premier Li Keqiang stated very clearly in his government work report in March that China will promote the use of new energy vehicles. DENZA is dedicated to being a part of reaching this goal by leading the market in its class. This can be achieved only by providing first-class products. Thanks to Daimler’s century-long history of manufacturing experience and quality management, DENZA guarantees that all vehicles that bear its name will be of the highest quality.